white claw // teamed up with Please don’t destroy to help fans everywhere roast their friends this holiday season.

Press: Access Hollywood, Parade, People, AdForum, LateNighter

Results: 3.6 billion earned media impressions, 100 earned media placements, 33,960 personalized roast videos created , 5.2% YoY sales volume increase for White Claw.

tell us about your friend and we’ll generate a fully-customized roast video from Please don’t destroy!

or serve your roast on a platter from our roast host collection!