white claw // teamed up with Please don’t destroy to help fans everywhere roast their friends this holiday season.

Press: Access Hollywood, Parade, People, AdForum, LateNighter

Day one results: 1.3B+ total impressions, 5,000+ videos created

tell us about your friend and we’ll generate a fully-customized roast video from Please don’t destroy!

or serve your roast on a platter from our roast host collection!