superb owl spotlight // imagine sportscenter, but for owls. that’s how we promoted the rugged honda pilot on super bowl sunday.

Press: Ad Age, Campaign Live, MediaPost, USA Today, Mobile Marketer, MSN, Columbia Journalism Review, The Drum, Smart Brief, Flipboard, NorthJersey.com, News Break

Awards: American Advertising Awards - Los Angeles, Mediapost, Best Viral Marketing Campaign

GAMEDAY VIDEOS

live-hooting the game

case study

Credits:

Agency - RPA

ACD - Romeo Cervas
Creative - Kyle Harrison, Adrianne Benzion